Presenting
BRU EXOTICA
Presenting Bru Exotica - gourmet coffees sourced from the exotic destinations from Brazil, Colombia and enchanting landscapes of Mt.Kilimanjaro. Each of these coffees are blessed with an unforgettable aroma and rich taste nurtured by the centuries old craft of coffee making unique to each region.
They are the premium range of coffees which will transcend you to an exotic world full of goodness of its origins.
About: Bru Exotica-Ambient Media.
Concept:As the coffees are sourced from the exotic destinatiions of
Concept:As the coffees are sourced from the exotic destinatiions of
Brazil, Colombia and enchanting landscapes of Mt.Kilimanjaro,
the launch of the product is done at the airports.
A dummy digital billboard of Arrival schedule of the flights is placed
next to the real Arrival Schedule.
A dummy digital billboard of Arrival schedule of the flights is placed
next to the real Arrival Schedule.
Challenge: To make people aware of the new product and the brand.
Aim:To get the attention of the passengers, travelers, people waiting
outside the airport to receive, etc.
Aim:To get the attention of the passengers, travelers, people waiting
outside the airport to receive, etc.
Ad Agency : Ogilvy & Mather, Mumbai.
Instructor/Mentor : Sagar Chhabria & Mangesh Someshwar
Concept : Parijat Bhuptani
Art Direction : Parijat Bhuptani.
