Red bull
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Problem: Red bull is considered a 'youthful drink', that speaks solely to the youth. How can we get an older audience excited about Red bull
Insight: The 9 - 5 grind leaves many adults seeing their lives as an endless amount of weeks that blur and often amount to nothing then mundane weekly tasks. Nicely putting it 'when childhood dies, it's corpses are called adults'.
Idea: Swap your to - do list with your bucket list, with Red bull's life calendar.
