Flex Burger
Logo, Branding, Menu, Packaging and Style Guide
Flex Burger is a casual-modern cafe that serves a healthy twist on staples of the typical American diet.
Ingredients are organic, locally sourced, and pesticide free with gluten and vegan/vegetarian options.
The criteria was to develop a brand from scratch and then build a brand around this idea.
Thus was born, Flex Burger, a restaurant that makes it easier for Americans to eat healthy and improve their lifestyles.
Flex Burger was designed to be the leader of a movement to make healthy eating simple, enjoyable and delicious.
Flex Burger needed to stand out from the typical fast-food competitors, so I avoided the typical red and yellow color
palette that often accompanies these brands. I did use yellow to convey urgency but paired it with a smokey black.
The logo is comprised of a staggered font enclosed in a circle, creating the Flex Burger badge.
This typographic logo is contemporary, modern, and simple to appeal to the millenial target market.
I greatly appreciate a thumbs-up on my work if you enjoyed!
