Crown Medicare is a health care logistics company based in California, USA. It is run by a lovely group of people who have a passion for taking good care of their clients. They gave us (Schucks Media) the honors of crafting their brand

After several client calls to understand the brand, I got to sketching. I was able to tap into a large pool of inspiration to come up with a variety of sketches, ideas and directions we could take. Throughout the entire process, I kept the core values of the brand in mind; Family, Quality care, Punctuality and Empathy.

After some back and forth we finally landed on a logo and typeface that suited the industry and matched our clients expectations.

We also created the brand guide containing the usage rules for the brand as well as the visual and verbal identity of the brand.

In all, this was a great engagement right from the first call and I'm glad we were able to pull through.