YUGEN
Yugen is an important concept in traditional Japanese aesthetics. It means a profound mysterious sense of beauty which cannot always be defined by us. Like a ship moving out of a harbour lingers on the mind of the audience even after it disappears.This collection tries to tribe that beauty in the eclectic colours of yellow and grey with Japanese kimono cuts, cocktail minis and cloun pants. The aesthetic is sometimes described as one of the beauty that is “imperfect,impermanent, and incomplete.”


Fashion Collection by Medhashree Bose.
Model - Aishwarya Jagtap
Photographer - Ashwin Fernandes
Hair and make up - Pinky Asnani
Styled by Prateek Kumar
Produced by Aksha Parwani
Shot at Krome studios , Bandra
Mumbai
Yugen
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Yugen

Campaign for fashion collection Yugen by Dona Bose Styled by Prateek Kumar Shot by Ashwin Fernandes

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