Riddims is a beverage design project for a Jamaican booster juice company. The package consists of six bottles and an outer container.

The name for the logo “Riddims” is the Jamaican Patwah pronunciation of the English word “Rhythm”; the term is mostly used for the Jamaican style of dance, dancehall. The logo was based on the colors of the Jamaican flag and aims to mirror the traditional graffiti found in the wandering streets of Kingston, Jamaica.

The conceptual name for each flavor was given after some famous Dancehall moves. A vibrant color palette was selected in order to convey the tropical feel of the Jamaican beaches. The illustrations were created so the characters would be performing the dance moves featured in each label.