Norm Thompson Brand Refresh
Art Direction & Design | May 2017–February 2018
The purpose of the brand refresh was to realign the brand's communications with the target consumer through a comprehensive Brand Standards Guide. The Norm Thompson Brand Standards Guide describes how to communicate our brand using the proper voice, visual identity and brand-informed product design.
Known for superior craftsmanship and distinctive pieces, Norm Thompson caters to men and women who want to escape the ordinary and experience life in style.