I chose a wolf for the branding of Breaking the Boy Code because I wanted to avoid gender symbols and traditional ‘boy’ iconography. The social behaviour of wolves have connected them to masculinity for a long time—think Cub Scouts, for example.
I came across a unique royalty-free wolf vector while researching imagery. The juxtaposition between its simple exterior and complex, beautiful inside matched the purpose of the podcast. I combined it with an old photo by German photographer Lothar Sauer as the basis for the podcast’s branding, using off-black and -white colours to match the levels of the photo, and Next Gen Men’s main orange colour as an accent.