Lipton Packet Tea Launch
Lipton launched a new range specifically made for the Lebanese & for the launch, a teaser/revealer campaign was done: Online & Offline
On Digital platforms, we collaborated with a major comedian in Lebanon: Tony Abou Joudeh, to showcase the Lebanese attributes through short stories on his Instagram & Facebook page that would work as a teaser to finish it up with a small video about Lipton's Packet Tea.
Additionally, we created a tasting experience in different locations around Lebanon where people were able to pass by Lipton's booth to taste the new tea, have a freshly baked manoushe & enjoy traditional Lebanese music. The whole experience was covered on Lipton's Social Media platforms especially on Instagram.
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On Ground Activation in different locations around Lebanon
Online with Tony Abou Jaoudeh
On a second phase, we launched an online Competition to become the face of Lipton & win 5 iPhone X. Users had to take a picture while drinking Lipton Packet tea in their favorite location in Lebanon for a chance to win.
Winners will then become the face of Lipton around Lebanon through a Billboard & Led campaign.
Revealer on TV & YouTube
Project done during my employment at © PIMO & My Networking Agency
