Proposal for the competition Posterheroes 2012
“The problem is that, as generations elapse, we, as occidentals, got convinced that wealth and technology were ”natural”: obvious as the sun rising, free as the rivers flowing. And on this belief, scientifically absurd, irrational as the most archaic superstition, are based all or almost all of our everyday life, all or almost all of our politics. We were sadly able to occult the costs, the risks and the failures of a development based, actually, on a reckless and massive taking of limited resources”
Which kind of consumption model do you propose?
Which kind of scenarium do you imagine for an aware fruition of the
energetic and material resources?
Which kind of scenarium do you imagine for an aware fruition of the
energetic and material resources?
Which kind of ideas, choices and actions can be proposed and concretely applied to improve or revolution a reckless and obsolete consumption scenarium?
The idea of the poster came reading one-dimensional man by Herbert Marcuse, and is a question about what is the problem of our consumption model:
Are we sure that the problem of our model is only related to the energy used for production? If it was based on green energy would it be a good model?
I think that in the mechanism of production/consumption the user's rhole is to decide what to consume, not how to produce it.
And the only way to make a free choice is through culture; culture intended as awareness of the role of the individual in the society.
The answer is in Marcuse's book.
