Windfall Cider by Armando Veve
Armando Veve was commissioned by Vancouver creative agency One Twenty Three West to create a packaging design for a new hard cider brand, Windfall. The brand asked Armando to incorporate key elements to the surrealist design that were part of the brand's history, such as the apple tree and horseshoe bench. We see a new element every time we look at this piece, and can't get enough!
We asked Armando to tell us a bit about the project:
AV: “I was commissioned by Vancouver-based creative agency 123w.ca to illustrate packaging for a start-up premium cider company called Windfall. They asked me to imagine the surreal world of Windfall centered around an apple tree that produces luck and good fortune to all aspects of the land. I weaved images from my own imagination, inspired by a list of possible objects and situations provided by 123w.ca, as well nods to personal stories told by Windfall’s cofounders such as getting married on the Skytrain in Vancouver. The image was drawn in graphite on paper.”
To give a bit more insight into Armando’s process, here is an early sketch that shares the first phases of the artwork.
See more of Armando Veve here.
