JACK FORTUNA
Social campaign for Eurojackpot by Sisal
Eurojackpot is a game of Sisal with extraction involving all the countries of Europe.
I worked on this project as an art director. In conjunction with football Europeans, a communication strategy was developed with the aim of promoting the Eurojackpot product characteristics behind the football event.
The character of Jack Fortuna was conceived as testimonial of Eurojackpot for a series of video, digital and social communication materials.
Jack mimics a commentator who, however, instead of chronicling a game tells the fact of the extraction from the urn of the balls with lucky numbers.
The mini series of 3 stop-motion episodes plays on the highest winning combination of Eurojackpot.
JACK FORTUNA
meme
JACK FORTUNA GOES ON HOLIDAY
episode "JACK"
JACK FORTUNA GOES ON HOLIDAY
episode "CHEERLEADER"
JACK FORTUNA GOES ON HOLIDAY
episode "FORTUNE'S FEVER"
JACK FORTUNA
sketch
JACK FORTUNA
animation set
JACK FORTUNA
social
JACK FORTUNA
social
JACK FORTUNA GOES ON HOLIDAY
social continuation of the campaign after european soccer games
JACK FORTUNA GOES ON HOLIDAY
social continuation of the campaign after european soccer games
