Welcome to Dirty Dog.
Dirty Dog is a fictional pet care company that focuses on creating vegan and cruelty free products for your furry friend. The company is also passionate about its partnership with the Humane Society of the United States where it donates 10% of all purchases to help find loving homes for homeless pets and to help stop cruel and abusive practices.
The Design.
I designed this brand to have a high quality feel but also have a distinct personality. Playing off the name, Dirty Dog, I purposely designing the packaging to have a rough, dirty feel to it that is used throughout many aspects of the brand as a whole. I used black and white as the main colors to further express the contrast of dirty and clean. A rough paw print is used throughout the brand to distinctly show that this is a pet care product in a simple and effective way.
