John Milton Cage Jr. was an American composer and music theorist. A pioneer of indeterminacy in music, electroacoustic music, and non-standard use of musical instruments, Cage was one of the leading figures of the post-war avant-garde.

Students were tasked with creating a branding identify for a music composer’s upcoming event. With John Cage’s The Perilous Night; Four Walls, playing on repeat in my headphones for the better part of the process, textures, colours, and grids began to emerge, complimenting the meticulous & sporadic music from Cage’s prepared pianos.

The final applications were a large A0 format printed poster with dynamic typography and strong visuals, as well as a black and white newspaper ad, and an invitation card. The visual branding speaks for the incredible music and has an allure to draw in the target audience.