Ali
Luxury chocolate brand
Challenge
Creating a visual identity for the luxury chocolate brand Ali by the famous chocolatier Ali Gadzijev. A visual identity should breathe premium quality and creativity that are integral ingredients of each piece of chocolate.
Our solution
Ali desserts are known for their name so all of the attention goes to it. Letter ‘A’ in the logo crumbles like chocolate. The rest of minimalist black visual identity represents luxurious, high quality products. New identity was rolled out across stores, packaging and digital communications. It had an instant success in the market.
Photos:
Darius Petrulaitis www.petrulaitis.lt
Darius Petrulaitis www.petrulaitis.lt
This project was created while Godspeed Branding was a part of New! Creative Agency.
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