Despensa 77 Branding Identity


Despensa 77
Natural Goods Store

Despensa 77 is a bulk store in La Coruña, Spain specialized in eco and organic products. The space is totally plastic free and encourages people to use their own containers to generate less waste.

I wanted to create something fresh and modern maintaining the soul and the image of the old stores, with my style.
What I thought from the beginning was a reinterpretation of the old store signs. The characterizing shadow of those, I turned into lines, to give it more strength and dynamism.
My personal touch is present throughout the project, the old is mixed with the modern creating a unique and powerful composition.

The main slogan "Fuck fashion, we want food" well... It speaks by itself.  


Despensa 77 Branding Identity
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Despensa 77 Branding Identity

Despensa 77 is a bulk store in La Coruña, Spain specialized in eco and organic products. The space is totally plastic free and encourages people Read More
473
4,585
16
Published:

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