Studio Kmzero's profileFrancesco Canovaro's profileCosimo Lorenzo Pancini's profile+1

Unicoop Firenze / Adv guideline

Multiple Owners
•
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Unicoop Firenze owns 16 shopping centers in the central Italy area, each managed by different companies.
A uniformity of communication settings was required to restore a compact and coherent identity to the centers,
also in commercial communications. For this reason, was created a 140 page book to define guideline in advertising 
and communication. This is 1 of 3 manual, together to wayfinding and archigraphy (spatial design).


Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Gli elementi decorativi servono sia come segno grafico identificativo della comunicazione dei Centri
sia come supporto al testo.
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Advertising brand manual brand strategy branding Creative Director custom typography franchising guideline social communication typography
Unicoop Firenze / Adv guideline
Published:
Studio Kmzero's profileFrancesco Canovaro's profileCosimo Lorenzo Pancini's profile+1
Multiple Owners

Owners

Studio Kmzero's profile
Florence, Italy
Francesco Canovaro's profile
Florence, Italy
Cosimo Lorenzo Pancini's profile
Florence, Italy

Unicoop Firenze / Adv guideline

A regulatory manual to coordinate the commercial communication of 16 shopping centers by different companies.

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives