Mint Technologies Rebrand

•

Mint Technologies Brand Refresh

Mint is driven by world-class technology and is a Microsoft Certified Gold Partner. Helping Mint land their new brand proposition of “create tomorrow” among everyone they touch was key when developing the new brand. We used experience design to do that, which included visual, tactile, digital and physical interaction and entailed crafting each experience to relay this new message.

Brand positioning & the new Logo

To represent the brands ability to adapt and grow in a modern way, we introduced an amoeba shape that almost seems like it is moving. This amoeba also changes in colour and "angle" per department to further show the dynamic and diverse nature of the company.

Old Mint logo vs new Mint logo

The Colour Palette

Using material design as inspiration, we introduced modern and bright, web friendly colours and tones which liven up the brand.

Iconography

To compliment the logo and further strengthen the brands visual identity, we created a custom set of icons to be used across collateral.

Imagery

Imagery plays 'n major part in the brand and we created an image library where technology and people are seamlessly integrated. We further made sure that all the images had a rich tone and dynamic settings.

Branded Elements

Coherent visual elements are key across a brand. We created PowerPoint presentations, social media posts, newsletter, sales kits, banners etc for each department within Mint and made sure that all of the departments visually aligned under the master brand.

The Website

We redesigned the website from scratch, employing user-centred design and focusing on information architecture and user experience to ensure that users would be able to get the information they were looking for and have a great experience whilst doing so.