We've faced a challenge – to come up with a Cycling Club name and to design a font logo that would embody the subject at it’s finest. Simplicity is genius, just like IKEA:
for starters, we took the name of our customer Johnev (JO), added a Cycling Club (CC) to it and made the resulting writing look like a silhouette of a bike. 
And the “JOCC” was born.

Here is the map of displays, the most relevant places are in blue frames.




Basic Brand Style of Jocc ®: post envelope, business card, letterhead.
Merch t-shirt, cycling cap and etc.
      Posters for outdoor activities 
We were inspired by the rhythm of the streets, graffiti and popping colors on the gray walls.


JOCC® CYCLING CLUB BRANDING
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JOCC® CYCLING CLUB BRANDING

Branding of Jocc Cycling Club, logo, merch, brand style. We've faced a challenge – to come up with a Cycling Club name and to design a font logo Read More
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