New identity for CC Maasmechelen (BE) — CCMM never really had a fixed identity, it just switched along with the design of the seasonal catalogue. Time for a solid, strong brand. So here it is, featuring a simple and bold lettercombo, resembling matching pieces, young & old, communicating characters. The typographic shape is built on a modular grid, easy to adapt and implement in most circumstances or environments. A couple of main variations were used throughout, while some were to be altered in the design itself.