I was tasked to create the look and feel for a Hallmark pop culture brand. After much exploration, I landed on a brand package that would represent PopMinded by Hallmark in a variety of spaces, not limited to but including: fan/comic conventions, a website, and marketing materials. I was responsible the doodles that represented our core brands (including: Star Wars, Marvel, DC Comics, Star Trek, and Pop Culture), logo design, booth designs, and more. 

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