Joe Elkind : Building a network marketing business can seem tough if you are not able to generate a healthy amount of leads for your business. Getting leads the old fashion way simply doesn’t work because 97% of all network marketers fail because of this. That’s why by taking your business on the Internet you increase your chances of success due to the huge amount of people you can target. But that still brings the question up of how to get leads on the internet. A lead capture pages is nothing more than a simple page telling your prospect why they should be interested in what you are offering. I notice a lot of people being overly detailed with it but you should really try to keep it simple.