We redesigned WIYF's identity during Spring 2016.
WIYF (stands for What Is Your Flavor?) was a small ice-cream corner in the heart of the former French Concession in Shanghai.
The place was an unprecedented success in Shanghai with people queueing for more than an hour at times to be able to taste the shop's delicious ice-creams.
Since WIYF closed down (after the unfamous "Farine scandal") no other place has managed to reach such a popularity in the city and the place is still remembered by Shanghai people as a great place for treats and selfies!