WIYF Ice-Cream



WIYF (stands for What Is Your Flavor?) was a small ice-cream corner in the heart of the former French Concession in Shanghai.

With its identity re-designed by us, this shop was an unprecedented success in Shanghai with customers queueing for more than an hour at times to get hold of its coveted ice-cream.

Since its closedown (after the infamous "Farine scandal"), no other place has managed to reach such popularity in the city. WIYF is still being remembered by Shanghai people as a great spot for delicious treats and Instagrammable selfies!



WIYF Ice-Cream
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WIYF Ice-Cream

Branding Identity of an ice-cream shop
28
330
0
Published:
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