WIYF (stands for What Is Your Flavor?) was a small ice-cream corner in the heart of the former French Concession in Shanghai.
With its identity re-designed by us, this shop was an unprecedented success in Shanghai with customers queueing for more than an hour at times to get hold of its coveted ice-cream.
Since its closedown (after the infamous "Farine scandal"), no other place has managed to reach such popularity in the city. WIYF is still being remembered by Shanghai people as a great spot for delicious treats and Instagrammable selfies!