Brief: to create informative flyers that can be handed out to students/ graduates during employment expos and events. Flyers should inform students about Dimension Data, what it does, as well as give an overview of the graduate program.
Front #1: Dimension Data's involvement to technologically revolutionize the Tour de France
I went to research what other companies were doing with their marketing collateral targeted to graduates and students, and what I found was that most companies were producing text-based flyers that even though were informative were extremely text heavy and tiring to read through. Those who were not doing so produced flyers that felt very corporate, formal and unappealing.
I decided to do something different to make Dimension Data stand out. Keeping in mind that most students would not be aware of Dimension Data as a company, I created a pull towards the company through its responsible social actions. Instead of making the flyer into a 'dump' of information, I used the platform Zappar to incorporate augmented reality into the brochures, which means that we are able to communicate more information in a way which resonated with the target audience (Millennials). I created three versions of the postcard-sized flyer, each highlighting one of Dimension Data's standout projects.
Front #2: Dimension Data's role in rhino conservation in South Africa
Front #3: Dimension Data's role in significantly expediting ambulances' ability to find and save people in South Africa
The back page of the postcard-formatted flyer.
*Zappar codes have been set not to activate, so please don't try :)
