Roswell’s International UFO Museum and Research Center was in great need of an upgraded logo. I have created a design that fits well with both the museum’s content and its location. For this logo I utilized the negative space in the U of the word UFO to make a spaceship’s beam of light, referring to alien abductions. This museum, while very cliche and cheesy had a logo that hardly fit. I decided to create a mark that was much more sophisticated and would attract not just tourists, but locals interested in their famous history. The U is hand drawn paired with the typeface EdmondSans for its geometric form and the high x-height to reference vintage images for space and NASA posters. The bright green adds an accent of color representing the little green man that may haveincidentally visited Earth.