In this dynamic project, I crafted short videos capturing the vibrant presence of the South African Mohair Cluster during the 2018 CIFF Fashion Fair. As global fashion buyers gathered to explore new products and materials for their Fall/Winter 2018 ranges, these visuals served as engaging snippets, highlighting the cluster's offerings. Through motion graphics and visual storytelling, the videos conveyed the allure of the Mohair Cluster, creating a compelling narrative that resonated with a diverse audience of industry professionals from around the world.