The agency I worked for had multiple interests in Mozambique. I was asked to conceive an institutional print campaign with multimedia elements celebrating the country's character and sense of unity. The colours of the flag, shapes, patterns and tones of traditional masks and vests, and the innate joy of the people in the face of sometimes harsh conditions were some of the inspirations gathered to come up with the logo and its various iterations. The handshake gives cohesion to the overall message, reinforcing the pride and solidarity that were brought upon by the country's independence.