As part of Impossible Brief's ongoing job of creating a brand identity for the Social phenomenon 'Clout Gang' , I flew out to LA to capture 8 different member's personas in a hectic one-day shoot (2 of whom are no longer with the Gang so I will not be releasing those) 

With my fellow assistant art-director / LA mom Lucy Kevill - we set out to create some striking images to match the rough and grungy aesthetic we are creating as the brand is rolled out over the year.

Photos were treated to look imperfect, saturated, and dirty to match the rest of the brand which Chris Levett and myself are creating with our company Impossible Brief.