As Italian as it gets.
Georgia Gullini fabric was produced and imported all the way from Italy. When you have a sharp proposition such as this, the campaign writes itself. The campaign captures the essence of Italy and Italians so as to lend authenticity of lineage to the brand. The campaign was featured in Luerzer's Archive. We shot this in a hotel in Mumbai and not in Milan as many people would like to believe, but then, that's another story.