Drug abuse can be a painful experience—for the person who has the problem, and for family and friends who may feel helpless in the face of the disease. Youth are particularly vulnerable to using drugs when going through major life transitions. It’s hard to be a teen and someone needs to understand them. This print advertisement aimed to create awareness in the TG (teens) through a precise mix of visual and word play, addressing them directly on their level. Following the school of thought: Prevention is better than cure.
