Brianna Dederich's profile

Web Design: eCommerce

eCommerce Web Design
for Duluth Women
Duluth Trading Company

Category
eCommerce Banners, Web landing pages, Typography

Tools used
Adobe Photoshop, HTML & CSS Coding

About the Brand
Duluth Trading Company is national work wear and hard-working lifestyle brand based in the midwest, U.S.

Target Audience
Tough, hard-working, get-your-hands-dirty women ages 35-55.

Objective
Design eCommerce web banners that support each seasonal catalog drop (roughly every 1.5 months) for the home page, category pages, and miniature product page sidebar chevron banners. Create supporting Duluth Women editorial landing pages every 3 months.

Success
The presence of web banners to support products, and sales, advertised in the catalog consistently lifted sales with each catalog.


Home Page Banners
In my time at Duluth Trading Co., I produced hundreds of eCommerce web banners.


Category Page Banners
Design, typography, placing SEO text using HTML & CSS coding


Editorial Landing Pages


Web Design: eCommerce
Published:

Web Design: eCommerce

Published: