Sol Lewitt’s work, being conceptual by nature, was a challenge to approach it as a visual medium. But none the less, understanding his nature and seeing how he approaches sculptural art gave me an idea to start with.

Thinking of his famous quote: "An artist should provide the blueprint, so that anyone can understand art by looking at it", I took an approach similar to taking his procedural artistic style as a blue print that I can build upon. A formula of logic and intention.

I took three methods of approach that distilled the art of Sol Lewitt.

After distilling my ideas, I further distilled it into two directions:

Later on, I further distilled onto a direction that was more relevant to Sol Lewitt. Which was choosing the one that captured his style, rather than having just a contemporary "look".

The final result was a success. A beautifully orchestrated vision of graphic design that spoke both Sol Lewitt and communicative functionality as an exhibition poster.