STUDIO SCHROFER Frans Schrofer's profile

DEMOCRATIC DESIGN - 3 Generations Strong

(3 videos: Nederlands with English subtitles)

DEMOCRATIC DESIGN - 3 Generations Strong
1st  - ZACHARIAS SCHROFER - Furniture restorer grandfather
2nd - JAN SCHROFER - Industrial furniture innovator uncle told by son Janwillem.
2nd - WILLEM SCHROFER - Non-conformist artist father told by historian Els Drewes.
3rd -  JURRIAAN SCHROFER - Innovative Graphic designer brother 
3rd  - FRANS SCHROFER - International industrial furniture designer son

In 1928, exactly 90 years ago, Jan Schröfer developed the Cirkel chair which led to the establishment of the Cirkel Groep, one of the most innovative furniture companies in The Netherlands.  Unbeknownst to many, he was the initiator and engineering genius behind the famous Revolt chair by Friso Kramer.  Historians have compared Jan Schröfer to Andriano Olivetti of the enlightened typewriter manufacturer and Cees van der Leeuw of the Van Nelle coffee, tea, and tobacco manufacturing company.  Jan Schröfer's integrity and innovative spirit lives on in the Schrofer family. 
120 years ago this year, marks the birth of Willem Schrofer, (brother to Jan), who indulged in the fine arts as his mode of self-expression. He was a beloved teacher at the Royal Academy of Art, and a researcher and experimenter in many styles. During his career he befriended many modern art greats like Moholy-Nagy, El Lissitzky, Piet Mondriaan and Paul Klee. Through those friendships, Willem came to understand the communist ideologies that became the foundation of the Constructivist and Bauhaus movements.  He understood all, but partook in none, he remained a true non-conformist.
Frans Schrofer pays tribute to his family by exhibiting the works of three generations at the Schrofer Design Home in The Hague. Art, design, and furniture spanning 100 years until today. 

The family similarities are striking: Father Willem and son Frans keep pace with global art and social movements. Uncle Jan and nephew Frans develop technological solutions to advance the furniture industry. 

Frans, by the forces of nature and nurture, is an embodiment of the ideals of his family. Schrofer Design stands for democratic design so that beauty, elegance and comfort are accessible to everyone, everywhere. 

Please come visit us:
Schrofer Design Home
Huygenspark 41  
2515 BA The Hague
The Netherlands

T: +31 (0)703859085 to make an appointment


DEMOCRATIC DESIGN - 3 Generations Strong
Published:

DEMOCRATIC DESIGN - 3 Generations Strong

Published: