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    Challenge: Creating a modern and sophisticated identity for a company that functions at the intersection between art and commercial – working i… Read More
    Challenge: Creating a modern and sophisticated identity for a company that functions at the intersection between art and commercial – working in the fields of architecture, project development and real estate management. Research: The meaning of beyond. Beyond can describe a correlation between space and time, but is also used to emphasize the depth of an idea or its elusiveness. In German, the true meaning becomes even more uncertain; beyond may mean underneath, across or even above. What they all have in common though is their reference to something spatial – which is the mission of a rendering company, giving an architectural idea its third dimension, visualizing ideas that may be beyond others imagination. Idea: Beyond the horizon. Based on the different spatial translations of beyond, we created a logo that also has spatial diversity. By placing it between two layers, combining them with the letter “y” it creates depth and three-dimensionality. Read Less
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