2016
Coronation Fund Managers
The investment category in South Africa was merging into one and consumers were finding it very difficult to tell one brand apart from another. So to carve out a distinctive positioning for Coronation, our client, NET#WORK BBDO, wanted to reposition the category by showing the South African public that only Coronation understands the gravity of one’s investment decision.
Role : Designer, Creative Director
This work was done while I was a partner at INJOZI Digital Design, in collaboration with the incredible team there.
