“Great taste at a Great Price”.On the go, 16-25 years old (55% male, 45% female) who have better things to do than worry about eating the right things. They want to enjoy fruits and get the health benefits, without the hassle of eating it. They are predominantly university kids / young professionals with limited money to spend on luxuries. However, they want to be part of the brand as it is slightly older and is a trendy brand to drink.
 
 *school assignment from DNAD