Crafting a New Brand Identity
Fix It All Plumbing needed a strong brand identity with a modern style to stand out among the crowd, create effective name recognition, and compete with regional leaders. After building a solid customer base in the Middle Tennessee area, Fix It All’s owner was at a turning point in his business and wanted to expand his team and services. Set on maintaining the quality and service he had provided his current customer base for many years, he knew he needed help to scale his business and elevate his branding to a level that was professional and competitive with other leaders in the area.
A new logo and brand mark was the first priority. To begin, I took inspiration from an element key to any plumbing business – water. I created a palette consisting of variations of blue hues and played with clean, minimal shapes.
Once the logo was done I wanted to make sure the customer experience was consistent in look, feel and tone. I designed a wide range of collateral, including business cards, stationery, invoice forms,
t-shirts, and custom truck wraps. All of these items helped to strengthen brand awareness and provide consistent messaging to customers. A new, fresh and professional brand look paired with exceptional customer service was a win-win for Fix It All and their business has boomed in response.
Testimonial
"Carly has been great to work with...very professional and has gone the extra mile many times. Getting a logo and trying to brand your company is huge. Carly understands and works with you to help. I get compliments on my logo constantly, from new and old customers and even from competitors....I hope to have a long relationship with Carly; she has done great things for my business."
- Kevin Sipes, Fix-It-All Plumbing
