S.Point planned to launch a new brand - 7, focused towards new lifestyle.
Created by the Founder of S.Point, 7, is a platform originated by the need to create
meaningful, urban lifestyle products.
meaningful, urban lifestyle products.
The idea rotated around collaboration with designers and creative types to create a brand that emanates simplicity through design, innovation through technology and happiness through experiences.
The logo concept is derived from the two dots of S.Point logo, expanding into 7 dots, showing the coming together of various talents, working to create a new brand.
