all originals represent
adidas Originals believed that deep inside all of us is a common thread connects us all together.
That common thread is Originality.
Introducing all originals #represent
A movement to unite a country through originality.
We began in a van that toured the four corners of China.
On the road, rockstar Eason Chen invited people to submit personal content that best represented themselvese. Everything collected was included in China’s first crowd sourced music video.
In-store kiosks, editorials and outdoor print helped spread the message of unity, and drive participation.
Music lovers of all types and sizes lined up across the country to share their Originality for the video. And in the end, celebrate together how originality unites us all.
