To showcase Darbo’s locally-sourced honey, we let Austrian bees create the first-ever organic labels for honey jars using their own beeswax. We developed special
porcelain jars that were delivered to beekeepers in Austria. The honey jars were placed into the hives, so that the bees could create the organic labels.
To strengthen Darbo’s position as Austrian market leader in honey, we turned a simple honey jar into a unique design piece.
porcelain jars that were delivered to beekeepers in Austria. The honey jars were placed into the hives, so that the bees could create the organic labels.
To strengthen Darbo’s position as Austrian market leader in honey, we turned a simple honey jar into a unique design piece.
Agency/Studio: Demner, Merlicek & Bergmann, 2017
Advertising Agency: Demner Merlicek & Bergmann, Austria
Advertising Agency: Demner Merlicek & Bergmann, Austria
Idea: Stefanie Golla
Executive Creative Director: Dushan Drakalski
Creative Directors: Alistair Thompson
Art Directors: Stefanie Golla, Christo Penev
Copywriter: Benjamin Bergmann, Philipp Siegwardt
Account Director: Helmut Schliefsteiner
Account Manager: Martha Stockbauer
Post Production: Fabian Eder, Lukas Wiskocil
Director: Marcello Demner
Production Company: VIE Film
Designer: Bees
Executive Creative Director: Dushan Drakalski
Creative Directors: Alistair Thompson
Art Directors: Stefanie Golla, Christo Penev
Copywriter: Benjamin Bergmann, Philipp Siegwardt
Account Director: Helmut Schliefsteiner
Account Manager: Martha Stockbauer
Post Production: Fabian Eder, Lukas Wiskocil
Director: Marcello Demner
Production Company: VIE Film
Designer: Bees
