Club Monaco Pop-Up Shop
| Winter 2016 |
Club Monaco is an urban casual apparel brand, which is known for its simple cutting and carefully constructed style with good quality garment textiles. The brand is usually described as “affordable luxury with modern sensibility.”
In this project, I designed a pop-up shop for Club Monaco with a theme of “Summer Hamptons”. The Hamptons has always been a perfect getaway for New Yorkers and it is a place filled with a rustic vacation vibe. The store would feature the collection catering to the beachy theme. Therefore, the color palettes would stick to neutral and metallic gold because I don’t want the décor to steal the shine of the merchandise. I used white as an overall base color and incorporated wood materials and plants. The hanging lightbulbs would give the store an elegant and soothing touch during the night due to the dim light. The skylight design would make the whole space bright and I believe the sunlight could make people feel good and delighted. The store layout would be Geometric style in order to create diversity. I want the customers to feel comfortable and relax when they shop in the store.