The French Polynesian Tahiti has always been reason for utter amazement. Turning it into a brand results from picking up its key aspect: paradisiac scenery, remarkable surf, intricate polynesian tribes and their customs. The symbol and typography result directly from all the above.
It all becomes an experience from the moment potential visitors encounter the Tahitian arches inviting them to get to know more about Tahiti to the moment they are welcomed to the islands. All the material is supported by traditional patterns and the three colours that intimately connect the brand to the paradise it is.