The Jags announced new uniforms this year which weren’t the makeover I was expecting. I’ve created a new look* for the Jags that better reflects the northeast Florida region. Teal is replaced with a cool St. John’s River blue that is also part of the iconic Main Street Bridge. Black is replaced by a deep blue inspired by the Atlantic coastline. The logo remains a fierce jaguar head in profile and now appears to be lunging for its prey. The shield, currently in the secondary logo as a tribute to Jacksonville’s military connection, has been retained.
This rebranding gives the Jaguars a bold, forward looking image as the team moves into a new era of consistent winning.
*This concept is not affiliated with the Jacksonville Jaguars or NFL in any way.
