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Art Gallery of Alberta
The good news was that the Art Gallery of Alberta had a new and world-class $88 million facility and a commitment to Exhibits that would outshine the building itself. Paying for it meant extending Gallery membership beyond the small and somewhat elitist core. Smartly applying a modest budget, Vision created a populist multi-media campaign focused on a positioning of connection to a larger audience by aligning the Art Gallery of Alberta with other Edmonton entertainment icons such as the Folk Festival, Heritage Days and Oilers games. Under the tagline its yours, a powerful campaign emerged. Membership increased by over 300%, the two-day opening was sold out and post-opening crowds indicate that a new and large audience has embraced the new Gallery as its own.
AGA visual identity
AGA stationery
Opening invitations
Shopping bags
Membership and gift cards
Printed guides and brochures
Billboard concept
Billboard concept
Resto-bar concept
Resto-bar concept