I was given the task to create a microsite on cabelas.com providing education and information to customers about firearm suppressors as Cabela's newly entered the market segment.

I started with mockups, and generating the content for the page. None of this content existed already, so I ended up writing a lot of the copy, and generating all the graphics and the animation for the top of the page. The challenge was simplifying the information so that customers could easily understand Cabela's decision to sell suppressors, what their features and benefits are, and what the buying process would be like for the customer who is interested.

After finalizing the content and layout with all the stakeholders, I built the experience in Adobe Experience Manager with a mixture of existing components, and raw HTML, CSS, and JavaScript. The page is responsive and contains anchor based navigation without leaving the page through the various tabbed content areas, while allowing links to specific content from external pages.

Check it out at https://www.cabelas.com/suppressors