DRWO designs and manufactures unique, custom-made wooden furniture. Their attention to detail verges on obsession, and their skill and knowledge of working with raw timber is second to none. For a long time the company operated without any branding whatsoever — that is when we came in. Our first task was to create a name that reflected its owners no-nonsense I'd-rather-be-at-my-workshop approach. Then we came out with a simple yet robust visual identity that could be easily reproduced with basic woodworking tools.
Naming
Logo design
Art Direction
Collateral
Brochures