App download campaign for PriceSpy UK spring 2018. The goal with this campaign was to get 250 000 app installs for PriceSpy in UK, over a period of three months and to get people to price compare and return to the app after the campaign is completed.
The main target group is technology enthusiast with an online shop behavior. 72% of the UK market does not use price comparison today, PriceSpy wants to change this behavior. Demographic most likely to frequently use price comparison in the UK is men age 30-49, also known as Generation X.