Gautham Mukesh's profile
HRX Inner wear - Product Design
FOOD  OF  THOUGHT
BRIEF

 Launch a new inner wear product line for HRX Brands. Study the target market , create a brand positioning. Create mood boards for  HRX basic, active and fashion sub- categories. Develop a product collection , branding and packaging for the same.
MARKET STUDY
BRAND BOARD AND STORYBOARD
BRAND STORY
DETAILS MATTER
STYLE DIRECTION AND FORECAST
BASIC COLLECTION
The basic line is all about being comfortable in style. It’s classy, comfy and is an essential in every man’s wardrobe.
FASHION COLLECTION
The fashion line includes products that are high on style and make quite a fashion statement. There’s a play of colors, prints and fabrics in this collection.
ACTIVE COLLECTION
The active /Performance line is all about being on the move with ease. The fabric promotes breath-ability, flexibility and is absolutely skin friendly.
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HRX Inner wear - Product Design
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Published:
Gautham Mukesh's profile
Gautham Mukesh

HRX Inner wear - Product Design

Launch a new inner wear product line for HRX Brands. Study the target market , create a brand positioning. Create mood boards hrx basic, active a Read More

13
314
3
Published: