Branding ___ 2018
Kores ©
Embroidered luxury
Naming, logo design and brand identity for the boutique hotel in Zagorochoria in Greece, ‘KORES’ (Greek word for Daughters).
In the local tradition three different types of residencies were constructed in the area, the names of these were ”Grandmother”, "Mother” and "Daughter”. The common nature of the naming typology based on all being daughters as well the use of the type of residency “Daughter” given as dowry, was the inspiration for our naming.
We based our logo design on the embroidery frame as the basic tool of the creation of the dowry. The monogram is framed by natural ornamental elements referring to the traditional embroidery art.
We also created metallic perforated signs in which we ‘embroidered’ all the information. For the room numbering and wayfinding signs we chose to use real genuine embroidery frames describing each room in a more artistic but elegant approach.
For corporate identity, we chose to use red pulp combined with red hot stamp printing, as the selective use of embroidery creates a visual result that reflects the care and luxury that hotel can provide.
Athens _______ Greece
