THE VOICE OF EXPERIENCE
A DOCUMENTARY ABOUT THE ANCIENT TRADITION OF THE SOBAS IN ANGOLA

This documentary shows the deep roots of Angola and its ancestral community leaders: the Soba’s. They lead their communities by using the experience and knowledge passed over generations. It’s an immersion into the heart of
 a country where traditions blend with the future. A tribute from Standard Bank to the Angolan Sobas.
This campaign, with the signature "Listen to the voice of experience", aims to associate the values ​​of these central figures in Angolan society with the main values ​​of Standard Bank: a bank with more than 150 years, present in more than 20 countries, leader in the continent African.







Creative Directors: Artur CarvalhoMarco Pulido
Art Direction: João Martins​​​​​​​
POS Production: Pedro Gomes
Copywriting: Gonçalo Loureiro, Marco Pulido
Account: Filipa Ribeiro
Production Company: Geração 80
Director: Sérgio Afonso
Producer: Tchiloia Lara





THE VOICE OF EXPERIENCE
57
614
6
Published:

THE VOICE OF EXPERIENCE

"THE VOICE OF EXPERIENCE", A DOCUMENTARY ABOUT THE ANCIENT TRADITION OF THE SOBAS IN ANGOLA This documentary shows the deep roots of Angola and i Read More
57
614
6
Published:

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